“This is why I prefer film to digital,” Nolan said, turning to me. “It’s a physical object that you create, that you agree upon. The print that I have approved when I take it from here to New York and I put it on a different projector in New York, if it looks too blue, I know the projector has a problem with its mirror or its ball or whatever. Those kind of controls aren’t really possible in the digital realm.”
In the near-future, pricey human contact will be kept to an absolute minimum, and you’ll be able to take home a bacon-topped, double-decker gordita–or whatever slightly shame-filled thing you might order in secret–without having to say a word to anyone.
From Isaac Asimov’s 1959 essay on how people get new ideas:
Undoubtedly in the first half of the 19th century, a great many naturalists had studied the manner in which species were differentiated among themselves. A great many people had read Malthus. Perhaps some both studied species and read Malthus. But what you needed was someone who studied species, read Malthus, and had the ability to make a cross-connection.
Later in the piece he invents brainstorms, though he calls them cerebration sessions:
Furthermore, the information may not only be of individual items A and B, but even of combinations such as A-B, which in themselves are not significant. However, if one person mentions the unusual combination of A-B and another unusual combination A-C, it may well be that the combination A-B-C, which neither has thought of separately, may yield an answer.
It seems to me then that the purpose of cerebration sessions is not to think up new ideas but to educate the participants in facts and fact-combinations, in theories and vagrant thoughts.
“It really feels like I’m reaching out to the world through this screen,” he told the audience. “You guys extend your bodies all the time — you use oven gloves to reach into the oven; you wear goggles to swim underwater; you send your voice down phone wires and into space. I’ve extended myself into this screen, just like that. Using robots to move through places you can’t go is useful and fun — but if your movements are constricted like mine are, it’s life-changing, because often you can’t go anywhere.”
The inclusion of egg freezing as an employee benefit partakes of the techno-utopian fantasy on which companies like Facebook and Apple subsist—the conviction that there must be a solution to every problem, an answer to every question, a response to every need, if only the right algorithm can be found.
“We wanted to crystalize our vision of enabling people and organizations to do great work,” she said. “We are a collaboration platform for people and brands to work better together with the technologies they use on different platforms — we really needed to share that story with the world.”
No. No, you didn’t.
Adding to the problem is that there is no shortage of work in competing industries. Starting salaries at tech firms like Adobe, Google and Microsoft, are in the $80,000 to $90,000 range, according to the 4A’s survey. An agency president told Digiday that in the last year alone, he has seen 15 of his brightest millennial employees leave the shop and go to Google, Facebook or Apple to work in graphic design, creative or user experience.
From Digiday’s cogent analysis on why the advertising industry is goosed.