Nothing ventured…

For Harold I once did a cover showing Sonny Liston — a convicted killer — as a black Santa, which caused Esquire to lose 12 advertising clients. I told Harold I was sorry, and he said the cover was great. Harold was having wars with management all the time over covers, and he never once said, “That’s the end of that.” There is no better editor these days than Vanity Fair’s Graydon Carter, but he’ll go “George, I can’t. I can’t take the chance.” There is the fear of the big idea.

George Lois in 99u.

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