Diet Coke goes the way of the dodo

Many things are wrong with this but Mark Ritson hits the nail on the head:

Too much has already been written about why millennials fail almost every test of market segmentation so I will not bore you (again) with the same message. The only genuine advantage of millennials is that when you encounter a company that claims to be targeting them you know you are in the presence of a sub-optimal, strategy-by-the-numbers marketing team. The idea that Coca-Cola, once the vanguard of 20th-century marketing, would stoop so low makes me sad.

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