What to do with 250,000 Lego bricks

A while ago I wrote about the Bjarke Ingels Group’s proposed Lego Towers project for Copenhagen. I don’t know if it will ever get built but now at least you can see how they built the scale model. Absolutely riveting.

Speaking of Lego, check out Tyler Brule’s interview with CEO Jørgen Vig Knudstorp for Monocle. This is a fascinating video . . . Jørgen talks about the need for scaling down and becoming a ‘virtual’ company in the global, hyper-fluid market. But he also touches on the company’s determination to remain true to its inherently Danish values. A pretty interesting balancing act.