Though we’d love to do more, Chris and I can only really handle arranging four or five CPH Meals a year. From the start, we tried to think of ways to complement those events; something that broadened the brand’s voice and scope and was still a natural fit with our values – original, entrepreneurial, a little quirky and deeply personal.
Initially we tried written profiles of various establishments around town that we held close to our hearts – usually fiercely independent and unique restaurants. But these also were very time-consuming and somehow lacked vitality.
We wanted to stick with the idea of profiling an establishment – giving a deeper insight into a place and the people behind it – and we settled on film, largely inspired by our burgeoning friendship with Hannibal Lang Jensen, a young film-maker with a wonderful touch when it comes to editing and grading.
The piece above is the first result. Filmed last month over the course of an evening at Paté Paté using a Canon 5D. Hope you enjoy it.