I work in advertising, possibly the only industry where the overwhelming majority of the output is utter cack. That said, good work does occasionally get through. Work that makes you think a little harder, that maybe even moves you and that communicates its message persuasively and effectively.

Here are two of my favourite commercials of recent years:

The angle at which the stork inclines its head in the Monster ad is heartbreaking. It’s just an ad for a recruitment site but it’s artful in its own right.