Been reading a lot of refreshingly down-to-earth stuff about advertising and marketing lately. Perhaps we’ve come full circle in the sense that the circlejerk of content marketing and all things digital is shuddering to a halt and we’re getting back to the basics – achieving results for clients by helping their brands stand out.
Here’s the latest piece, a lament about how much bullshit is spouted by digital marketing experts:
However we express it, our challenge isn’t a new one. It is the same one that faced the programme makers who first made television and the producers who first made movies before them. We have to get an audience. But did that great pioneering content creator Cecil B DeMille say: ‘Social activation for content amplification and outreach via an integrated network of human experience strategists is the future’? No he did not. He said: ’The public is always right’.